Industry Profile - Membership Organizations include professional associations and societies, for-profit firms that serve specific needs of consumers or businesses, and not-for-profit groups that are dedicated to special interests. In all cases, members voluntarily associate with these organizations because they receive some sort of personal benefits – either through services, privileges, representation, or the positive feelings that are derived from associating with like-minded people. 

Element K® Customers – A partial list of Membership Organizations includes: AAA, American Heart Association, American Hospital Association, Anti Defamation League, National Education Association, and PGA America.

Sample Learning Solutions – Through a combination of catalog e-Learning, platform, custom content, systems integration, and other services, Element K has created Membership Organization solutions such as:

1. Training for Organization Members – A custom training program hosted on a branded website including catalog e-Learning in business skills and custom courses to support a network of recreational club professionals. Catalog e-Learning provides training and reference materials to improve interactions with customers and employees, run businesses more efficiently, and generate a level of professionalism expected by the member association. In depth custom courses provide detailed information on product retailing, running tournaments, and other subjects specific to the occupation.

Training is accessed via the internet using the Element K Learning Platform – KnowledgeHub^TM, so it is deployed quickly and easily anywhere in the world. New members are added and retiring members removed with relative ease. The organization's headquarters track training progress for each member, and correlate the results to the overall business success of the locations.

Using the solution, the client delivers high-quality training to all locations in an extremely cost-efficient manner. Some training is compulsory allowing the program sponsor to compare professionals across locations using an objective set of criteria. Other training is optional and is consumed by members based on their individual needs, improving performance and collectively strengthening the organization.

2. Training for Organization Employees – Broad access to Catalog e-Learning covering Information Technologies, Desktop Applications, Project Management, and Business Skills for employees of a leisure travel organization working in more than 1000 locations. Because each location has different needs, employee training decisions are highly decentralized, and rest with local management. e-Learning access is provided on an as-needed basis where employees identify a specific training opportunity and local management procures a solution from a centralized purchasing unit. Favorable pricing is achieved through the volume afforded by the vast network of offices.

Using the solution, the client delivers high-quality training to its employees, meeting an important employee need as determined by employee satisfaction surveys. The fully hosted online learning does not add any additional burden to the IT staff or client networks. The cost-per-learner is very low as the training is proliferated across many locations.

Note: items in bold represent Element K products, services, or technology

Our Learning Solutions by Business page explains how our solutions solve specific business challenges common to most industries: sales readiness, new product rollout, compliance and other training obstacles.

Ready to learn more?  Contact Element K for more information.